Welcome to SparkHub, a place for “next gen” parents and teachers to find learning opportunities to spark the children in our lives.
We are have achieved a lot so far, and are now looking to scale - long term, globally. We will soon open up the opportunity for investors of all shapes and sizes to own shares in SparkHub and fund our next stage of growth; building a defendable, content-driven, AI-powered ed-tech business.
In this video, SparkHub founder and creator Allan Wills walks through the opportunity to invest in SparkHub; the disruptions, the opportunities, what we've built so far, and why (and how) funding will take this business to whole new heights.
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Here are some highlights from the video:
The opportunity to invest in SparkHub comes at a time where a large audience and market disruptions overlap.
SparkHub is founded on three growth engines that, if funded, will allow us to create a strong, defendable business at the heart of the disruptions, with the potential for global reach and scale.
A LARGE AUDIENCE SEEKING AUTHENTICITY
Within the UK alone there are over 10 million parents of school age children.
If we apply a filter called “next gen parent”, we still see a large audience. In english speaking markets, the size is even more numerous, and globally, we get into billions.
MAJOR MARKET DISRUPTIONS
Next gen parents want the best for their children, but we are all being squeezed on time and money.
The explosion of demand for quality video and audio content has arisen alongside a sharp demand for non-formal learning products and services.
Between these vectors, the time poor but device rich audience filters by convenience, authenticity and trust. That's the big opportunity.
BUILDING BRAND EQUITY AND AUDIENCE AFFINITY - STRAIGHT TO THEIR EARS!
One of the largest trends among the target audience is the consumption of podcasts. It is literally in their ear, and there is a vacuum for quality content from people in their shoes.
After designing a brand eco-system, the SparkHub podcast was launched to manifest conversations with talented people relevant to next gen parents. With funding, we can scale our content play in many ways, and build a primed audience following for our marketplace engine (see below).
OFFERING CONVENIENCE AND PERSONALISATION
The SparkHub website offers basic categorisation and filtering, as well as a newsletter signup to build a direct relationship with the listeners.
With funding, we can introduce a much bigger value proposition to next gen parents: as our content and marketplace offering grows, we can personalise and hyper-target specific needs.
THE SPARKHUB MARKETPLACE
Beyond show notes on podcast episodes, we prototyped a SparkHub marketplace.
The marketplace is the nexus between our content offering and relevant and contextual products and services. With funding, we can create a rich and personalized gateway into an authentic, trusted marketplace, with many ways to monetise.
THE SCALE FACTOR: ARTIFICIAL INTELLIGENCE
Whilst we can leverage open source AI, we also have a gameplan to develop our own custom AI applications to essentially automate and introduce efficiency across both our content play and our marketplace play - creating a seamless, personal experience for each next gen parent that comes to SparkHub.
REASONS TO BELIEVE
Aside from being an authentic next gen parent himself, Allan also has a track record in all the vectors that can make SparkHub a success: operational scale, content monetisation, e-commerce, public speaking and media training.