Feel Brave creates content that helps children manage tough emotions and reach their creative potential.  It was founded by Avril McDonald who is the author of the award-winning, best-selling Feel Brave series of books which have been translated into seven different languages and are used and loved all over the world. 

​​

Avril is an Ambassador for the Life Education Trust in New Zealand who use her books and strategies in all of their mobile classrooms.  She is also an Ambassador for the New Zealand Firefighters Welfare Society and is a Patron for the Westminster Children's University in London. 

​

All Feel Brave books are illustrated by Tatiana Minina.  Original prototype pilot characters were created by Åsa Pettersson.